Top 5 mistakes entrepreneurs make in PR
Public relations (PR) is a critical component of brand growth, yet many entrepreneurs stumble by making avoidable mistakes. By learning from these missteps, entrepreneurs can build a more strategic and effective PR program. 1. Setting unrealistic expectations Most entrepreneurs think that one press release will make their business overnight famous, sell a lot, and be talked about in the media. This is rarely the case. Quality PR is an investment that is lasting in that brand credibility and trust are established over time. 2. Using the wrong pitching strategy It is not possible to use the spray and pray strategy where a generic press release is sent to hundreds of journalists without research. Working journalists have the ability to tell a mass email at a glance and most likely it will be ignored. 3. Not knowing their audience You can not be able to understand which media outlets are the…
